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Why influencer marketing works

Why influencer marketing works

Sam Wright consults for Words and also works at the influencer marketing platform Webfluential while editing the popular local tech blog – Tech Girl. She wrote a piece for BizCommunity a few months ago discussing why paying influencers does not mean you’re purchasing an opinion. 

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Sam Wright named a TEDx Johannesburg Fellow

Sam Wright named a TEDx Johannesburg Fellow

In 2014, for the first time, 20 young people between the ages of 18 and 30 were invited by TEDx Johannesburg to be part of the 1830 Fellows initiative. This initiative offers these individuals (who come from a host of different fields and backgrounds) the chance to grow their potential. Being chosen as a TEDx Fellow is an honour. TEDx […]

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Is 50 the new 30?

Is 50 the new 30?

The folks over at GfK (one of the world’s largest research companies) recently released a new study that delved into market trends connected to “the 50 year old” – how they live, think and shop. The findings raise some interesting questions about who brands target and why. We’ve reblogged the article GfK put together as we think you’ll find it […]

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What did we learn about Social Media in 2013?

What did we learn about Social Media in 2013?

Welcome to 2014. During the course of 2013 Words has grown substantially. What started out as a small dream at the end of November 2012 has turned into a small business with a wonderful client book filled with exciting new brands. But this blog post is not about us. Throughout 2013 we’ve noticed the growing influence of Social Media in […]

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Clever money making effort coming from Snapchat: techcrunch.com/2015/10/01/cro…

12 Things Marketers Can Learn From the Esquire Archives contently.com/strategist/201…

A little something something we've been building. What do you think? borngeek.co.za

An example of some video production for you (also good for a giggle!) youtube.com/watch?v=3VkT5z…

We've been working on a little something something. Watch this space! pic.twitter.com/Fav0hmDfq5

Twitter Media

#TBT to this advert we created for Zofka's Farriers​ What do you think? pic.twitter.com/VZiZSSPObU

Twitter Media

So incredibly proud of this website we built for Premier Equestrian Supplies - South Africa: premequest.co.za

aaaah if only! twitter.com/MediaCoreSA/st…