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Archive for the ‘Published’ Category

Why influencer marketing works

Why influencer marketing works

Sam Wright consults for Words and also works at the influencer marketing platform Webfluential while editing the popular local tech blog – Tech Girl. She wrote a piece for BizCommunity a few months ago discussing why paying influencers does not mean you’re purchasing an opinion. 

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Marketers need to think smarter

Marketers need to think smarter

There was a time where getting a post on the internet consisted of throwing some free merch at a blogger. But the game is starting to change. It’s no longer about the press your brand has but rather about the relationship between your brand and that press. Building strong relationships between the brand and the type of media you’d like […]

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Want to be paid to blog? Check out Webfluential

Want to be paid to blog? Check out Webfluential

Aspiring bloggers want to make money. What better way than to be paid to write? Right? Digital platforms are far more likely to gain your brand exposure than the older traditional mediums available. Smart brands have realised the benefit of smart content on blogs. But, in South Africa, we’re not equipped with the necessary tools to determine how much a […]

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Ethics and blogging

Ethics and blogging

As of late there has been a furore around blogging and bloggers. Clever brands & PR agencies have jumped on board the blogging bandwagon and realised that these digital platforms are a great way to promote their product or service. There is a somewhat blurry line between ethics and blogging. Especially in South Africa where our laws do not accurately […]

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Clever money making effort coming from Snapchat: techcrunch.com/2015/10/01/cro…

12 Things Marketers Can Learn From the Esquire Archives contently.com/strategist/201…

A little something something we've been building. What do you think? borngeek.co.za

An example of some video production for you (also good for a giggle!) youtube.com/watch?v=3VkT5z…

We've been working on a little something something. Watch this space! pic.twitter.com/Fav0hmDfq5

Twitter Media

#TBT to this advert we created for Zofka's Farriers​ What do you think? pic.twitter.com/VZiZSSPObU

Twitter Media

So incredibly proud of this website we built for Premier Equestrian Supplies - South Africa: premequest.co.za

aaaah if only! twitter.com/MediaCoreSA/st…