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Why influencer marketing works

Sam Wright consults for Words and also works at the influencer marketing platform Webfluential while editing the popular local tech blog – Tech Girl. She wrote a piece for BizCommunity a few months ago discussing why paying influencers does not mean you’re purchasing an opinion. 

The take away from this piece is definitely the following:

“They didn’t pay for Tom’s opinion. They didn’t pay for an advertorial. What they paid for was an individual to produce a tailor made piece of content that spoke to his niche audience in a specific tone they could relate to and garnered the brand exposure.”

If you’re a brand and feeling rather unsure about influencer marketing, read the full piece here.



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