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Posts Tagged ‘BizCommunity’

Why influencer marketing works

Why influencer marketing works

Sam Wright consults for Words and also works at the influencer marketing platform Webfluential while editing the popular local tech blog – Tech Girl. She wrote a piece for BizCommunity a few months ago discussing why paying influencers does not mean you’re purchasing an opinion. 

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Want to be paid to blog? Check out Webfluential

Want to be paid to blog? Check out Webfluential

Aspiring bloggers want to make money. What better way than to be paid to write? Right? Digital platforms are far more likely to gain your brand exposure than the older traditional mediums available. Smart brands have realised the benefit of smart content on blogs. But, in South Africa, we’re not equipped with the necessary tools to determine how much a […]

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How to avoid social media management pitfalls

How to avoid social media management pitfalls

All to often we hear stories of big brands who went wrong on their social media platforms. There are a few examples: In 2011 someone with access to Chrysler’s twitter account (@ChryslerAutos) tweeted: “I find it ironic that Detroit is known as the #motorcity and yet no one here knows to f#$%ing drive.” They weren’t the only one…

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The buzz around Brand Journalism

The buzz around Brand Journalism

This article was originally published on BizCommunity on the 23rd of November 2012. Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards “engaging” with their customers, brand journalism is two words on everyone’s lips. But what is it?

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Website: http://www.wordsagency.co.za
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Clever money making effort coming from Snapchat: techcrunch.com/2015/10/01/cro…

12 Things Marketers Can Learn From the Esquire Archives contently.com/strategist/201…

A little something something we've been building. What do you think? borngeek.co.za

An example of some video production for you (also good for a giggle!) youtube.com/watch?v=3VkT5z…

We've been working on a little something something. Watch this space! pic.twitter.com/Fav0hmDfq5

Twitter Media

#TBT to this advert we created for Zofka's Farriers​ What do you think? pic.twitter.com/VZiZSSPObU

Twitter Media

So incredibly proud of this website we built for Premier Equestrian Supplies - South Africa: premequest.co.za

aaaah if only! twitter.com/MediaCoreSA/st…